Mobile Marketing Archives - Page 211 of 322

CPG Mobile Ad Post-Click Actions, 2012 [TABLE]

44% of CPG advertisers implemented video as a post-click campaign action, compared with only 16% of all advertisers.

When compared with all advertisers, 46% of consumer goods campaigns worldwide in 2012 focused on brand awareness.

Smart phone and tablet users said money-saving offers were the most important characteristics of apps.

Nearly half of US adults who use digital coupons will use the mobile variety by the end of this year, with the number climbing to six in 10 by 2015.

Of the 11 channels identified, email marketing ranks 3rd in current importance and 5th in return on investment, but only 8th in budget allocation.

When mobile owners go on vacation, 8 in 10 say they take their devices along and use them all the time.

What would it take to get smart phone-toting women shoppers to share their location? A $25 in-store credit would do the job for 83%,

Tablet adoption in particular has jumped, doubling in a year to 6 in 10 respondents, with use growing across all age groups.

Smart phones and tablets accounted for a combined 10.4% of video starts, more than triple their 3.1% share from just a year earlier.

Hispanics are also more likely than the general population to use social media to query their social networks about products and retailers.