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Mobile Marketing

Millennials' Frequency Of Podcast Listening [CHART]

Chart: Millennials Frequency of Podcast Listening

Millennials aged 18-34 used their smartphone to access both apps and the web for 78 billion minutes in the average week.

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Frequency Of Millennials' Snapchat Use [TABLE]

Table: Frequency Of Millennials' Snapchat Use

According to data from online polling company CivicScience, US millennials are slightly more likely to be daily users of Instagram than of Snapchat.

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Millennials Spy On Significant Others' Messages [CHART]

Chart: People Who Have Read Significant Others' Messages

A sizable number of Millennial couples suffer from a breach of digital privacy. But instead of an anonymous hacker, the source of such transgressions comes from closer to home—each other.

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Top Digital Marketing Skills [CHART]

Chart: Top Digital Marketing Skills, 2017

Companies were more likely to hire digital marketers than creative services professionals last year, and that trend looks set to repeat itself this year.

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Top Morning Sources Of News On Mobile [CHART]

Chart: Morning Sources Of News On Mobile

Many people look to social media for their news consumption. This chart shows where.

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US P2P Mobile Payment Users, 2016-2020 [CHART]

The use of mobile peer-to-peer (P2P) payment apps such as Venmo in the US will continue to grow by double digits through 2021.

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Attitudes Toward Using Video With VR [CHART]

Chart: Attitudes Toward Using Video With VR

Adoption of virtual reality (VR) headsets hasn’t grown by leaps and bounds.

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Frequency Of Smartphone Voice Input Use [CHART]

Chart: Frequency Of Smartphone Voice Input Use

US smartphone users are more likely to use voice-enabled technology than those in the rest of the world.

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Email Is The Most Important Piece Of B2C Data [CHART]

Chart: Most Valuable B2C Customer Identification Data

B2C decision-makers are more likely to see customers’ email addresses as valuable than their phone numbers or social logins.

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Top App Installation Marketing Methods [CHART]

Chart: Top App Installation Marketing Methods

Video formats now account for half of all app install spending by developers of the 100 top-grossing apps.

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