Mobile Marketing
US Mobile Travel Sales, 2011-2017 [CHART]
eMarketer’s estimate for mobile travel sales—which includes both tablets and smartphones—will nearly double this year, increasing from $7 billion to $13.6 billion.
Read MoreUS Digital Travel Sales, 2011-2017 [CHART]
US digital travel sales are expected to slowly but steadily increase between 2013 and 2017, achieving a 5.36% compound annual growth rate.
Read MoreTeen Facebook Users Who Also Use Instagram & Twitter, 2012 [CHART]
Teens with a larger number of Facebook friends also tend to maintain profiles on a wider range of platforms outside of Facebook itself.
Read MoreSocial Media Sites Teens Use Most Often [TABLE]
Teen girls who are social media users are much more likely than boys to maintain an account on Twitter (31% vs. 21%).
Read MoreSocial Media Sites Teens Use, 2011 & 2012 [TABLE]
Some 94% of teen social media users say they have a Facebook profile, and 81% say that Facebook is the profile they use most often.
Read MoreExpected Growth Of Select Advertising Tactics, March 2013 [TABLE]
Video ad spending in the US is expected to grow 41.4% this year, to reach $4.1 billion.
Read MoreAmount Of Mobile Shopping By American Moms, December 2012 [CHART]
Only 11% of moms said mobile was the shopping method they would choose, if given only one option.
Read MoreProduct Categories That Interest Mobile Moms, March 2013 [CHART]
Clothing and beauty ranked as the top product categories for which moms shopped on their smart phones and tablets, at 56% and 47%, respectively.
Read MoreFrequency Of American Moms' Mobile Shopping, March 2013 [CHART]
35% of mobile moms said they used their device daily for shopping purposes.
Read MoreUK Marketers & Digital Media Spending, May 2013 [TABLE]
95% of brand advertisers and agencies responding to the survey said they will increase their digital marketing spending this year, with fully 48% of total budgets going to digital media.
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