Mobile Marketing
Immediate Text Message Marketing Responses By Industry, June 2013 [CHART]
The finance and banking and travel and transport sectors garner quick responses, with 57% and 54% of their responses, respectively, coming in the first 15 minutes.
Read MoreFactors That Influenced TV & VOD Consumption On Alternate Devices, June 2013 [CHART]
Roughly three-quarters of respondents in the US would be motivated to use their devices more for live TV and VOD viewing on account of reduced cost, more content, and better quality of programming.
Read MoreAmerican Tablet Owners By Model, 2013 [TABLE]
Android tablets were in use by 59% of tablet-owning households in 2013, the same percentage that reported owning Apple’s iPad or iPad mini.
Read MoreDemographic Profile Of American Tablet Owners, November 2010-May 2013 [TABLE]
Tablet ownership among Hispanics made a big leap, with penetration rates rising from 20% in August 2012 to 34% by May 2013.
Read MoreMobile Media Consumption By Gender, March 2013 [CHART]
Smart phone users spent just 13% of their time using the mobile web, and iPad users a relatively larger – but still minor – 24%.
Read MoreTV Everywhere & Subscription Television Satisfaction, June 2013 [CHART]
TV Everywhere has yet to reach 50% of America’s multichannel TV subscribers.
Read MoreAmerican Video Gamers By Type, 2013 [CHART]
Just fewer than seven out of 10 US residents had ever played video or computer games.
Read MoreTablet vs. Smart Phone Website Visits For Select Industries, January 2013 [CHART]
Travel not only had the highest percentage of internet traffic coming from tablets at 11.2%, but it was also the only industry studied that actually saw more tablet traffic than smart phone traffic.
Read MoreAverage Global Hotel Website Pageviews/Visit by Device, Q4 2012 [CHART]
Tablet users spent much more time on hotel websites, viewing an average of 4.9 pages per visit in Q4 2012, approximately the same as PC users.
Read MoreGlobal Hotel Website Visits By Device, Q4 2012 [CHART]
Google predicted that US hotel searches would be up 24% in 2013 overall, but that includes a 68% uptick in searches from mobile devices against a 4% decrease in desktop queries.
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