Mobile Marketing
Top Tech Trends Affecting Retail, June 2013 [CHART]
71% of retailers said social media is having a significant impact on their business, with a majority also citing mobile/online shopping (52%).
Read MoreGlobal Online & Social Activities By Device, Q1 2013 [TABLE]
Social networking is used by more than six in 10 web users via PC, mobile and tablet.
Read MoreGlobal Online Entertainment Activities By Device, Q1 2013 [TABLE]
Watching a video clip was the most popular activity, followed by checking for information on music, leisure or entertainment, and then playing an online game.
Read MoreDevices College Students Own, June 2013 [CHART]
The average 18-34-year-old college student owns 7 tech devices (6.9 to be precise), up from 6.4 last year.
Read MoreGlobal Online Ad Spending Forecast By Format, 2013 [CHART]
Online ad spending around the world is projected to grow by 13.4% to reach $113.6 billion this year.
Read MoreUnderstanding Of Online Customer's Experience, June 2013 [CHART]
44% of respondents rated their company’s understanding of the online customer experience as either excellent (7%) or good (37%).
Read MoreDead Google Products [INFOGRAPHIC]
This infographic from Wordstream (via Mashable) notes Google Reader’s passing with a trip through the Google products graveyard.
Read MoreGlobal Facebook Ad Performance Metrics By Type, March 2013 [TABLE]
The sponsored check-in story achieved the highest clickthrough rate (CTR) by a significant margin.
Read MoreExpectation & Tolerance For Mobile Video Ads, June 2013 [CHART]
Research from comScore has shown that the average TV show is about one-quarter ads, while new figures from comScore indicate that online video ads accounted for just 2.6% of all minutes spent watching online video last month.
Read MoreMost Important Multi-Screen Video Ad Metrics, June 2013 [CHART]
While completion rate (with a rating average of 2.56, where 1 is most important) shows up as the most important metric, brand uplift (2.69) is close behind in value.
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