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Mobile Marketing

Americans' Online Activities By Frequency, May 2013 [TABLE]

Email took the greatest amount of time per week, at 7.8 hours.

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Online Channels People Most Use To Communicate With One Another, May 2013 [CHART]

Email and Facebook each saw 87% of respondents logging in weekly to communicate with others.

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Global Online Video Completion Rates By Device, Q1 2013 [TABLE]

Tablets showed a higher video completion rate than either PCs or other mobile devices.

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Time Spent Watching Video On Demand vs. Live Video By Device, Q1 2013 [TABLE]

Digital video viewers were spending substantially longer periods of time watching live video than they were VOD content.

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Journalists' Personal Use Of Social Media Worldwide, 2013 [CHART]

55% of journalists agree that blogs are a great way to build a personal profile, and 34% have one.

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US Mobile Search Advertising Trends, Q2 2013 [CHART]

There doesn’t seem to be any slowdown in mobile search ad spending, which has doubled on a year-over-year basis for several quarters now.

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Automotive Brand Mobile App Features, April 2013 [CHART]

On auto brand apps, the No. 1 feature was the vehicle brochure or catalog, available in 68% of studied apps.

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Automotive Brand Mobile Website Features, April 2013 [CHART]

The most popular feature on mobile automotive brand websites, used by all of the 36 worldwide sites studied, was a 1-click dealer locator feature.

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Global Internet-Connected Car System Sales By Type, 2009-2018 [TABLE]

Last year’s global shipments of cars with embedded technology reached 5.44 million, and by 2018 that number will grow to 35.94 million.

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Mobile Coupons & In-Store Purchases – Parents & Millennials, June 2013 [CHART]

1 in 3 consumers have searched for a coupon on a mobile device, and slightly more than one-quarter have bought something in-store using a coupon they found on a mobile device.

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