Mobile Marketing
US Smart Phone Ownership & QR Code Scanning, June 2011-May 2013 [CHART]
Spending on mobile recognition, of which QR codes are a primary component, ought to almost double this year to reach $164 million, before continuing to grow strongly, reaching $364 million in spending by 2015.
Read MoreSocial Media-Inspired Mobile Purchases, July 2013 [CHART]
Social media-inspired purchases often occur on mobile devices.
Read MoreMothers' Time Spent With Mobile Apps, May 2013 [CHART]
Gaming is the most time-consuming mobile app category among mothers.
Read MoreAmount Online Americans Will Spend On Travel Purchases Via Mobile, March 2013 [CHART]
Forty-three percent of respondents said they’d be willing to spend up to $499 on travel buys.
Read MoreDevices Used To Book Travel, March 2013 [CHART]
Many travelers remain more comfortable booking on a laptop, with 63% of mobile users purchasing travel via computer.
Read MoreDevices Used To Research & Purchase Travel, March 2013 [CHART]
40% of digital travel researchers will plan trips via tablets and smartphones in 2013.
Read MoreAttitudes Toward eCommerce Among Online Americans By Demographic, January 2013 [TABLE]
Both males and females ages 18 to 34 were more likely than their 35- to 64-year-old counterparts to engage in nearly every online shopping activity.
Read MoreMarketers' Use Of Text Messaging, July 2013 [CHART]
While about 44% of survey respondents reported using text messaging as a mobile marketing tactic, only 1 in 5 said they actually ran SMS campaigns last year.
Read MoreGlobal Suspicious Advertising Traffic, Q1 2013 [CHART]
Publishers, agencies and marketers use ad verification services to validate the delivery of display ads and ensure brand safety.
Read MoreMarketers' Mobile App Plans, July 2013 [CHART]
Only 15.3% of marketers say they run a mobile-specific website.
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