Mobile Marketing
Most Popular Types Of Mobile Marketing Worldwide, May 2013 [CHART]
49% of respondents used mobile email, compared with 38% who said they used SMS or MMS and 20% who cited push notifications.
Read MoreGlobal Mobile Message Traffic, 2012 & 2017 [CHART]
Juniper Research estimates the number of mobile messages sent worldwide in 2012 totaled 14.7 trillion.
Read MoreGlobal Mobile Ad Revenues & Format Shares, 2011 vs 2012 [CHART]
Global mobile ad revenues grew by 83% year-over-year in 2012, climbing from $4.8 billion to $8.9 billion.
Read MoreWeb Self-Service Benefits & Challenges, July 2013 [TABLE]
With about 40% of customer interactions being conducted via the web (31%), mobile web or mobile application (9%), the survey finds that many of those offering web or mobile self-service capabilities report increased traffic (54%) and sales (47%) since the launch of those capabilities.
Read MoreUS Mobile Ad Spending Share By Format, 2011-2017 [TABLE]
eMarketer expects search will account for 51.7% of mobile ad spending this year.
Read MoreUS Mobile Search Ad Spending By Device Type, Q2 2013 [CHART]
Tablets took a greater share of mobile paid search spend than mobile phones, as tablet devices are seen as important real estate that drives conversions, especially among online shoppers.
Read MoreUS Mobile Search Advertising Growth By Metric & Device, Q2 2013 [CHART]
US mobile paid search spend more than doubled year over year on both smart phones and tablets. By comparison, total search spend was up only 7% over Q2 2012.
Read MoreMobile Shoppers By Age & Gender, Q1 2012 vs Q1 2013 [CHART]
Over the past year, women have accounted for a growing share of mobile shoppers, from 44% in Q1 2012 to 50% in Q1 2013.
Read MorePost Mobile Research Actions Taken By US Boomers & Silent Generation, March 2013 [CHART]
Forty-nine percent of Boomer and senior tablet user respondents made a purchase after conducting a search.
Read MoreWeekly Media Consumption Of US Boomers & Silent Generation, March 2013 [CHART]
Boomers spent more time on the web than with any other media channel, including TV.
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