Mobile Marketing
Likelihood Of Mobile Gas & Convenience Store Searchers To Decide, July 2013 [CHART]
Smart phone and tablet users who search for gas and convenience store information tend to be ready to act on what they find.
Read MoreHow People Stream Netflix, June 2013 [CHART]
The majority of Netflix streamers reported watching the service on their PC.
Read MoreGlobal eCPM Averages, March vs June 2013 [CHART]
Global eCPM averages increased on a quarter-over-quarter basis across display, mobile, social and video channels.
Read MoreUS Hispanics' Mobile Activities During Travel, April 2013 [TABLE]
25% or more of US Hispanics said they sought places to eat, stay, shop and entertain themselves while they were on trips.
Read MoreHispanics' Pre-Travel Mobile Activities, April 2013 [CHART]
eMarketer estimates that 25.6 million Hispanics—46.9% of this demographic group—will be using smartphones by the end of 2013.
Read MoreWhere Americans Use Their Smart Phones, July 2013 [TABLE]
72% of smart phone owners are within 5 feet of their devices the majority of the time.
Read MoreMagazine Advertising Trends, H1 2013 [CHART]
Consumer magazine print ad pages declined by 4.9% year-over-year in the first half (H1) of 2013.
Read MoreMobile Share Of Search Engine Traffic, Q2 2012 – Q2 2013 [CHART]
Smart phones and tablets combined accounted for 26% of organic search traffic in Q2, up from 15% a year earlier.
Read MoreFortune 500 Corporate Social Media Use, July 2013 [CHART]
Twitter remains the most popular tool for corporate communications, used by 77% this year (up from 73%), with Facebook (70%, from 66%) and YouTube (69% vs. 62%) also in the top tier of adoption.
Read MoreNorth American Mobile App User Retention By Notification Quality, September 2012 [CHART]
Apps that employed push notifications retained up to 100% more of their users compared with apps that had not used push notifications.
Read More