Mobile Marketing
Importance Of Dynamic, Personalized Content By Channel, July 2013 [CHART]
About three-quarters of North American marketers believe real-time personalization is very important to their organization, and another 1 in 5 find it of moderate importance.
Read MoreSocial Media Marketing & Advertising Investment Expectations, July 2013 [CHART]
62% of respondents believe that companies will increase their investments in Facebook over the next year, and another 30% believe those investments will remain steady.
Read MoreUS Mobile Video Revenues By Type, 2011-2017 [TABLE]
eMarketer forecasts that subscription-based mobile video revenues will top $2 billion by 2017, up from $1.25 billion in 2013.
Read MoreGoogle Click Share By Device, Q2 2012 – Q2 2013 [CHART]
Smartphones grew to account for 17.7% of Google search ad clicks in Q2, about double their share from Q2 2012 (8.8%).
Read MoreIncremental Mobile Search Advertising Clicks, July 2013 [CHART]
Google has run studies in the past showing that somewhere in the range of 85-89% of search ad clicks are incremental – meaning that visits to the advertiser’s site from the ad clicks are not replaced by organic clicks when the search ads are paused.
Read MoreUS Internet Users Who Play Video Games By Type, 2013 [CHART]
Over two-thirds of web users played video games, and of that group, 53% did so weekly on a smartphone, tablet or other mobile device.
Read MoreOnline Games Played By American Gamers, July 2013 [CHART]
57.8% of those playing online games were on single-player games.
Read MoreMobile Ad Reach, July 2013 [CHART]
Mobile advertising is growing by leaps and bounds, with spending up by 111% year-over-year in 2012 to reach 9% of all online ad revenues.
Read MoreHispanic & African-American Women's Shopping Attitudes, July 2013 [TABLE]
24% of women agree that advertising is an extremely or very important source of information when choosing brands.
Read MoreMoms Mobile Shopping Frequency, March 2013 [CHART]
Mobile devices and social networks are important fixtures of the shopping process for today’s mom.
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