Mobile Marketing
Age At Which Parents Give Their Child A Smart vs. Feature Phone [TABLE]
Twenty-seven percent of parents began to feel comfortable with the idea of their child having a feature phone when the son or daughter was between 10 and 12 years old.
Read MoreDaily Time Generation V Spends On Their Mobile Device, April 2013 [CHART]
58% of parents allowed their child to scroll and swipe for 1 to 4 hours per day.
Read MoreGeneration V Smart Phone Ownership, April 2013 [CHART]
For kids between 10 and 13 years old, having a smartphone was more common than not.
Read MoreAwareness & Use Of Mobile Wallets By Brand, November 2012 [CHART]
Aside from PayPal, which has substantial familiarity and use among consumers, Google Wallet garnered the highest level of awareness, at 41% of US internet users in November 2012, but with just 8% usage.
Read MoreMobile Wallets Benefits, January 2013 [CHART]
The majority of US smartphone owners cited saving money as a major reason for using mobile wallets.
Read MoreAwareness & Use Of Mobile Wallets, January 2013 [CHART]
50% of US smart phone owners were familiar with mobile wallet technology, with 16% of that group reporting having used the technology in the past six months.
Read MorePrevalence Of Sexting [CHART]
Of those with a phone, 61.5% of men say they’ve never sexted, compared to 70.5% of women, so the practice is hardly mainstream.
Read MoreDating Etiquette: Follow-Up Methods By Age Range [CHART]
Younger generations consider a text to only be slightly less acceptable than a phone call, when touching base with a love interest.
Read MoreChecking Phone On First Date [INFORGRAPHIC]
On a first date, 37.1% singles will check their phone if the date has left the room.
Read MoreHow B2B Decision-Makers Are Using Social Media, July 2013 [CHART]
Social media use is ubiquitous among B2B decision-makers in North America and Europe.
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