Mobile Marketing
Top Social Sharing Channels By iPhone vs iPad, June 2013 [TABLE]
iPhone users drove the greatest percentage of sharing, with 12.4% of users sharing online content on the Apple phone.
Read MoreDesktop vs. Mobile Content Sharing Channels, June 2013 [TABLE]
Consumers were nearly twice as likely to click and share content through mobile devices, as compared with the desktop.
Read MoreGlobal Email Open Rates By Daypart & Device, May 2013 [TABLE]
Desktop and smartphone email opens happened most often between 10am and 4pm—during the typical workday.
Read MoreWhat Devices People Use To Check Email, May 2013 [CHART]
Consumers primarily in the US used the desktop to open 55.2% of business-to-consumer (B2C) and business-to-business (B2B) marketing emails.
Read MoreShowrooming Price Elasticity, July 2013 [CHART]
58% of smart phone owners practice showrooming.
Read MorePropensity For Social Sharing By Device, July 2013 [CHART]
Sharing accounted for 7.7% of activity among mobile users on the ShareThis network, compared to 4.4% among desktop users.
Read MoreFacebook Mobile Monthly Active Users & Ad Revenues, Q3 2012 – Q2 2013 [CHART]
Mobile now accounts for 41% of Facebook ad revenues, a big jump from 30% in Q1.
Read MoreTop 10 Social Networks Among US Hispanics, May 2013 [TABLE]
Facebook is the top social site among Hispanics, followed distantly by LinkedIn.
Read MoreIn-App vs. Web Mobile Ad Click Rates, May 2013 [CHART]
Users were about 37% more likely to click on an rich media in-app ad than on a mobile rich media web ad (1.53% vs. 1.12%).
Read MoreMarketers' Real-Time Marketing Plans By Channel, April 2013 [TABLE]
Email was the No. 1 channel where marketers sent out real-time personalized messages, used by 55% of respondents.
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