Mobile Marketing
QR Code Scanners By Generation & Gender, Q2 2013 [CHART]
64% of scanners in Q2 were male, fairly unchanged from 65% in Q1 of this year and 68% in Q1 2012.
Read MoreMultitainment In The UK, August 2013 [CHART]
Media stacking is more common than media meshing, with 49% of UK adults engaging in the former on a weekly basis, compared to 25% for the latter.
Read MoreWhy People Use Branded Mobile Apps, February 2013 [CHART]
43% said they used branded mobile apps to keep informed about the brand, product, store or company.
Read MoreEffect Of Branded Mobile Apps, February 2013 [CHART]
More than half of mobile device users worldwide said they regularly used brand, product or store apps.
Read MoreSmart Phone Video Viewing & Sharing To Pass The Time, August 2013 [CHART]
34% of respondents overall watch video while passing the time, with 82% of those (28% overall) uploading or sharing video while passing the time.
Read MoreShare Of Average Time Spent Per Day Conducting Select Online Activities, 2010-2013 [TABLE]
As social networking and video reach plateaus for desktop time, these activities are growing more quickly on smart phones, and especially tablets.
Read MoreShare Of Time Spent Per Day With Media Channels, 2010-2013 [TABLE]
US adults will spend 43.6% of their overall media time with digital this year, including 19.4% on mobile—compared to 19.2% on laptops and PCs.
Read MoreAverage Time Spent Per Day On Non-Voice Mobile Activities By Device, 2010-2013 [TABLE]
Time spent with mobile has come to represent a little more than half of TV’s share of total media time, as well as nearly half of digital media time as a whole.
Read MoreAverage Time Spent Per Day Using Media Channels, 2010-2013 [TABLE]
The average adult will spend over 5 hours per day online, on nonvoice mobile activities or with other digital media this year.
Read MoreFashionistas' Online Influences [INFOGRAPHIC]
NetBase created this infographic to illustrate the findings of their research about fashionistas’ online influences.
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