Mobile Marketing
US Mobile Phone Gamer Share By Phone Type, 2011-2017 [CHART]
Feature phones account for significantly less mobile gaming: Just 17.7% of all mobile phone gamers this year will have a feature phone.
Read MoreUS Smart Phone Gamers, 2011-2017 [TABLE]
eMarketer estimates 103.6 million smartphone users will play games at least monthly this year, up 23.7% over 2012.
Read MoreUS Online & Mobile Phone Gamers, 2013 & 2017 [CHART]
Nearly 126 million people in the US will play a game on their mobile phone at least once a month.
Read MoreUS Newspaper Subscribers vs. Mobile News Consumers By Age, Q1 2012 & Q1 2013 [TABLE]
Between July 2012 and 2013 and found that the average number of logins to news apps per user rose by 39% year over year.
Read MoreMobile News Consumption By Age, Q1 2013 [TABLE]
The 35-to-44 age group showed the highest incidence of reading news on their smartphones, at 73% of users.
Read MoreSmart Phone Share Of Mobile Subscribers, October 2011 – June 2013 [CHART]
Smart phone penetration stands at about 60% of the US mobile market.
Read MoreAmerican Latinas' Mobile Activities, August 2013 [CHART]
Latinas are more likely than non-Hispanic white females to engage in a variety of activities on their mobile devices.
Read MoreB2B Marketers' Most Successful Platforms, August 2013 [CHART]
Face-to-face event attendance is rated the most successful platform, by a fairly wide margin.
Read MoreAttitudes Toward Ads On Streaming TV & Movies, August 2013 [TABLE]
With increasing numbers of Americans watching video on their smartphones and tablets, it’s important to gauge their reactions to the ads they see while streaming entertainment content.
Read MoreTravel Search Advertising Click Share By Device, Q1 2012-Q1 2013 [CHART]
Between Q1 2012 and Q1 2013, the majority of US travel and leisure paid search clicks came from PC searches, but the proportion from mobile devices had risen fairly steadily.
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