Mobile Marketing
Demographics Of Social Media Users [INFOGRAPHIC]
This infographic from DocStock (via Ragan.com) illustrates the demographics of social media users.
Read MoreTypes Of Goods & Services Bought On Mobile Devices, August 2013 [CHART]
Mobile commerce sales are on the rise, and mobile owners spent $4.7 billion on retail goods during the second quarter.
Read MoreSocial Sites Executives Prefer To Use For Business, June 2013 [CHART]
Executives favored the well-established platforms of Facebook and Twitter as social media networks on which to maintain a business presence.
Read MoremCommerce Prompted By Mobile Promotional Email, December 2012 [CHART]
Only 6.1% of respondents had actually bought something on their smartphone or tablet after reading a promotional email.
Read MorePrimary Reason For Reading Promotional Email Via Mobile, December 2012 [CHART]
Almost one-quarter of respondents said the No. 1 influence on whether they would open a promotional email was the familiarity of the sender’s name.
Read MoreUS Mobile Facebook Users & Penetration, 2011-2017 [CHART]
This year, eMarketer estimates, just shy of 100 million Americans will access their Facebook account via mobile phone at least monthly.
Read MoreUS Mobile Twitter Users, 2011-2017 [CHART]
Though Twitter penetration of the overall population is low, usage among all mobile phone social network users is substantial, at a 28% penetration rate.
Read MoreRetail Advertisers Mobile Post-Click Action, Q1 2013 [CHART]
Mobile commerce, store locator and site search are among the top actions retail advertisers are using to drive web and foot traffic.
Read MoreChanges In B2B Marketing Spending During Next Year, March 2013 [TABLE]
45% B2B marketers expected to increase search engine advertising spending.
Read MoreDemographics Of Mobile In-Store Price Comparers, January 2013 [TABLE]
12% of US mobile phone owners in the 50-to-64 age group had used those devices in the prior 30 days to compare prices in-store.
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