Mobile Marketing
US Mobile Ad Spending, 2011-2017 [TABLE]
Mobile spending is expected to rise 95.0% this year to account for 20.1% of all digital ad spending, and 5.0% of total media ad spending.
Read MoreUS Digital Ad Spending By Format, 2011-2017 [TABLE]
This year, 21.7% of all digital display ad spending will be on mobile, rising to 48.4% by 2017.
Read MoreUS Mobile Ad Spending By Format, 2011-2017 [TABLE]
In 2010, just 2.1% of all digital search ad dollars were spent on mobile devices. This year, that share will reach 22.1%.
Read MoreDemand For Brand-Related Mobile Alerts, 2009-2013 [CHART]
45% of mobile phone owners claim to be at least somewhat interested in receiving mobile offers, assuming they gave permission.
Read MoreMobile Advertisers' Use Of Geo-Precise Targeting Techniques, Q2 2012 – Q2 2013 [CHART]
90% of national brand advertising campaigns employed geo-precise targeting (targeting areas that do not conform to standard geo-boundaries) in Q2.
Read MoreHealth Care Pros Who Use Multiple Devices On The Job By Specialty, May 2013 [CHART]
The informational needs of doctors and other health care providers have likely helped to push the adoption of mobile devices.
Read MoreDevices Health Care Professionals Use On The Job, 2012 & 2013 [CHART]
A May 2013 survey of US health care practitioners found that 86% of them had used a smart phone for professional purposes in 2013, up from 78% the previous year.
Read MoreLikelihood Of Opening Emails On Smart Phones By Age Group, August 2013 [CHART]
88% of smart phone owners aged 18-30 open emails on their devices, and 52% say that their device has become the primary device on which they open their emails.
Read MoreSmart Phone Shopping Activities, Q1 2013 [CHART]
The most common activity among smart phone shoppers in Q1 was using a store locator (70%).
Read MoreAdvertising Tactics Brand Marketers Plan To Use More, February 2013 [CHART]
US brand marketers, in particular, will double down on social media, mobile and video this year, with 70%, 69% and 64%, respectively, increasing their use of these tactics.
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