Mobile Marketing
Email Marketing Benchmarks, 2012 & 2017 [CHART]
The world of email marketing has changed pretty significantly over the past five years. Where desktop clients like Outlook were once a more important delivery medium, readers of email are now in the thrall of mobile clients and webmail services like Gmail.
Read MoreBlack & Hispanic Mobile Audio Streaming [CHART]
81% of Black adults and 91% of Hispanic adults using smartphones on a weekly basis as of Q4 2016, these devices are increasingly being used for streaming.
Read MoreWhere Consumers Conduct Product Research Online [CHART]
More respondents turn to Google (85%) than to Amazon (72%) to help them find product ideas and information before making a purchase.
Read MoreTeens' Preferred Social Media Channels, 2015-2017 [TABLE]
Nearly half of US teens say they prefer Snapchat over other social media sites, including Instagram, Twitter and Facebook.
Read MoreMultitainment Activities [CHART]
Many people use another device, primarily a smartphone, while simultaneously watching TV.
Read MoreEmail vs Text Message Marketing [INFOGRAPHIC]
This infographic pits email marketing versus text message marketing in a statistical standoff.
Read MoreAmericans' Top News Sources [CHART]
Two-thirds (67%) of American adults get news from a social media site such as Facebook or Twitter.
Read MoreConsumer Attitudes Toward Facial Recognition By Demographic [TABLE]
There’s no denying that smartphones with biometrics will soon be the norm. But consumers are somewhat split when it comes to mobile devices with facial recognition capability,
Read MoreSnapchat Advertising Revenues, 2016-2019 [PODCAST]
eMarketer expects Snapchat’s US ad revenues will total $642.5 million this year. That’s down from $770 million eMarketer predicted in March 2017, and from $805 million forecast in July 2016.
Read MoreSearch Engine Marketing Trends [PODCAST]
Despite search ads’ maturity as a format, spending on them continues to grow at double-digit rates in the US, and will continue to do so for the foreseeable future.
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