Mobile Marketing
Social Networks Used By Personal Care Brands, July 2013 [CHART]
While 85% of personal care brands had a presence on Facebook, attention to other social networks was not evident.
Read MoreImportance Of Omnichannel Strategy Elements, June 2013 [TABLE]
An aligned customer experience was the most important aspect of an omnichannel strategy for marketers worldwide, followed by more logistical tactics like inventory visibility and fulfillment.
Read MoreHoliday mCommerce Sales Share By Device, 2011 & 2012 [TABLE]
In March 2013, according to IBM, the iPad passed the iPhone as the largest driver of mobile traffic to retail sites.
Read MoreMobile Email Interactions, Q2 2013 [CHART]
Fully half of email opens during Q2 occurred only on a mobile device.
Read MoreSmart Phone Users' Attitudes Toward Ad Tracking, September 2013 [CHART]
About 7 in 10 smart phone users are aware that advertisers track their mobile activities in order to deliver targeted ads based on their behavior.
Read MoreSmart Phone Online Video Ad Shares By Manufacturer, September 2013 [CHART]
Apple may be the top smartphone manufacturer in the US, but it’s far behind Samsung when it comes to sharing of its video ads.
Read MoreHotel Mobile App Features, April 2013 [TABLE]
While nearly three-fourths of these apps provided reservations capabilities, most other mobile features were in use by less than half of properties.
Read MoreAverage Number Of Actions Taken After Mobile Searches By Category, Q4 2012 [CHART]
US smartphone users averaged 2.20 actions after conducting a mobile travel search.
Read MoreMobile Use Among Leisure Travelers, 2011 & 2013 [CHART]
Among US leisure travelers with a household income of at least $50,000 who took a trip at least 75 miles from home in 2012, 62% used smartphones this year, and 43% used tablets.
Read MoreUS Smart Phone Users By OS, 2011-2014 [TABLE]
Android, which grew rapidly in popularity soon after its release, fell from triple-digit to double-digit increases in users in 2012—that year its growth rate actually lagged behind iOS.
Read More