Mobile Marketing
Frequency With Which US Internet Users Are Concerned About Privacy By Activity, June 2013 [CHART]
87% of respondents said they were concerned about their privacy at least some of the time when shopping on the web.
Read MoreMarketing Email Click-To-Open Rates By Industry & Platform, Q2 2013 [TABLE]
While readers clicked on 23% of emails opened on desktop in Q2 2013 in the US, only 11% did so for emails on mobile.
Read MoreLength Of Time Marketing Emails Are Ready By Device, Q2 2013 [CHART]
Android devices saw the lengthiest periods of engagement with email: 53.3% of emails opened on Android phones were read for 15 seconds or more, followed by 41.9% of emails read on the Android tablet.
Read MorePrimary Device Used To Open Marketing Emails, Q2 2013 [CHART]
The smart phone took 48.1% of opens in Q2 2013, and the tablet took 13.8%, leaving the desktop with less than four out of 10 marketing email opens.
Read MoreUS Digital Cross-Platform Audience, April 2013 [CHART]
The number of adults going online is 194 million strong per month. Of those, about 63% (122 million) use both a PC and a mobile device.
Read MoreShare Of Time Spent Online By Device, April 2013 [CHART]
Soaring smart phone and tablet use has doubled the amount of time Americans spend online in the matter of a few short years.
Read MoreImportant Tactics For Brand Marketing, April 2013 [CHART]
Online advertising and marketing executives rated search a close second to video as a marketing tactic critical for achieving branding objectives.
Read MoreSmart Phone Penetration, October 2011 – July 2013 [CHART]
Smart phone penetration hit 60% of the US mobile subscriber market during the 3-month average ending in July.
Read MorePre-Roll Video Ad Click-Through Rates, Q2 2013 [CHART]
Slightly more than half of mobile in-application pre-roll ads were completed in the US during Q2.
Read MorePersonal Care Brand Mobile Apps By Device, July 2013 [CHART]
Mobile apps fared even more poorly than other digital strategies among personal care companies, with only 16% of brands adopting them for the iPhone, and 12% for Android.
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