Mobile Marketing
Demographics Of Smart Phone Location-Based Services Users, May 2013 [TABLE]
12% of smart phone owners—as opposed to social media users—actively checked in at locations.
Read MoreDemographics Of Location-Based Services Social Media Users, May 2013 [TABLE]
Three out of 10 US male and female social media users had their accounts set up to include their locations in their posts.
Read MoreBreaking Bad's Story Sync, Auto-Refreshes & Colin Kaepernick's Favorite Tweets – Beyond Social Media Show [VIDEO]
Topics on episode 18 of the Beyond Social Media Show: Breaking Bad’s story sync; Century 21’s Breaking Bad Craigslist ad; Colin Kaepernick’s favorite tweets & social television.
Read MoreReasons Mobile Users Share Personal Info With A Brand, September 2013 [CHART]
43% of respondents are willing to share their location information with companies via their mobile device.
Read MoreMobile Device Ownership Among US Parents & Children, June 2012 & 2013 [CHART]
In 2012, 63% of parents said either they or one of their children owned a mobile phone, smart phone or tablet. This year, that figure rose to 79%.
Read MoreParents' Mobile Content Activities, August 2013 [TABLE]
Nearly seven out of 10 parents in the survey owned a smart phone, 44% had a tablet and 21% an eReader.
Read MoreAges Of Mobilesat Children, August 2013 [CHART]
Nearly two-thirds of adults in the US have distracted or entertained a child 5 years old or younger with a mobile device.
Read MoreMobile Facebook Ad ROI vs. Desktop Facebook Ad ROI, September 2013 [CHART]
35% of US marketers found the return on investment (ROI) from mobile at least somewhat greater than from desktop.
Read MorePopular Mobile Phone Activities, May 2013 [CHART]
9 in 10 American adults own a cell phone as of May, and these adults are using their phones for a variety of activities other than voice calls.
Read MoreCable TV Subscriber Attitudes, September 2013 [TABLE]
The number of TV cord-cutters has been rising more quickly than expected of late, but represented only about 1% of pay-TV subscribers last year.
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