Mobile Marketing
US Adult Smart Phone Mobile Coupon Users, 2012-2015 [CHART]
More than 28% of people who own a mobile device redeemed a coupon this year.
Read MoreMobile vs. Desktop Video Engagement Rates, Q3 2013 [CHART]
The average click-through rate (CTR) for video campaigns in Q3 was almost three times higher on smart phones and tablets (13.64%) than on desktops (5.45%).
Read MoreEffect Of eBook Device Ownership On Book Reading, August 2013 [CHART]
Device owners read an average of 18 books per year, compared with 11 among those without gadgets.
Read MoreAmerican eReader Users & Market Penetration, 2011-2017 [TABLE]
eMarketer estimates eReader use at 20% of the overall population in 2013.
Read MoreAmerican eReader vs Tablet Owners, August 2013 [CHART]
Only 24% of respondents owned an ereader or similar device intended primarily for reading.
Read MorePrimary Entertainment Devices For Young Mobile Users, October 2013 [CHART]
Among 18-34-year-old smart phone and tablet users, a leading 35% count those devices as their primary entertainment medium.
Read MoreTravel Ad Spending Outlook By Media, Fall 2012 & Spring 2013 [TABLE]
Travel in-stream video ads led all industries in 2012 with a 1.47% click-through rate.
Read MoreUS Travel & Leisure Search Advertising Click Share By Device, Q2 2012-Q2 2013 [CHART]
Tablet and smart phone click shares for paid search ads in the travel and leisure category have increased more than 60% between Q2 2012 and Q2 2013.
Read MoreMobile & Social's Role In Holiday Shopping [INFOGRAPHIC]
This infographic from Offerpop via AllFacebook illustrates how people use mobile and social media during the holiday shopping season.
Read MoreImpact Of In-Store Text & QR Scans, October 2013 [CHART]
31% of US smart phone owners have texted or scanned a QR code to get more information or a special in-store deal.
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