Mobile Marketing
Marketing Tactics Used By American Restaurants, March 2013 [TABLE]
Among US restaurants in March 2013, 80% used social media—17 percentage points higher than email, which was the next most popular choice.
Read MoreConsumer Perceptions Of Online Marketing Channels' Value, October 2013 [CHART]
79% pointed to web personalization as worth the effort.
Read MoreUS Mobile Video Viewers & Long-Form Content, October 2013 [CHART]
Roughly 8 in 10 saying they would watch their favorite TV serial on their phone were it available.
Read MoreDevices Used By Baby Boomers To Consume Online Content, September 2013 [TABLE]
Only four in 10 of boomers used a mobile device to get online, with three in 10 accessing it on a smartphone and one in five via a tablet.
Read MoreUS Tablet Gamers, 2011-2017 [TABLE]
Three-quarters of tablet users will play games regularly on such a device.
Read MoreUS Tablet Market Penetration, 2011-2017 [CHART]
This year, for the first time, the majority of US internet users will use a tablet.
Read MoreDemographics Of Snapchat Users, October 2013 [CHART]
Among cell phone users, fully 26% of 18-29-year-olds report using Snapchat, a figure which plummets to 5% among 30-49-year-olds, 3% of the 50-64 crowd and 2% of those 65 and older.
Read MoreB2B Content Marketing By Tactic [CHART]
Compared to last year, the average number of tactics used has risen from 12 to 13.
Read MoreFrequency Of Instagram Use [TABLE]
Almost three-in-ten cell owners use Instagram on a weekly basis.
Read MoreDemographics Of Instagram Users [TABLE]
Some 18% of cell owners use Instagram on their phones.
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