Mobile Marketing
Entertainment Advertisers' Mobile Goals, Q2 2013 [CHART]
A plurality 39% of the time, entertainment industry mobile advertising campaigns were centered on brand awareness.
Read MoreMobile WiFi Users Preferred Device & Method To Research & Purchase Retail Products [CHART]
Just 14% of shoppers preferred to research in-store, with the rest using laptops and mobile devices.
Read MoreMobile App Marketing Goals, May 2013 [CHART]
The primary goal of mobile apps was building frequency of interactions and engagement with a brand.
Read MoreTypes Of Mobile Retail Ads Most Likely To Be Clicked, March 2013 [CHART]
One-third of tablet owners and nearly one-quarter of smartphone owners were most likely to click on ads that were locally relevant to them.
Read MoreGeneration V's Daily Media Consumption, 2011 & 2013 [TABLE]
The number of kids who used a mobile device at least once daily also climbed significantly, going from 8% to 17% from 2011 to 2013.
Read MoreGeneration V's Daily Time Spent With Media By Device, 2011 & 2013 [TABLE]
Younger children are spending less time overall in front of screens, according to an October 2013 survey of US parents with kids ages 8 and younger.
Read MoreTop Brands Adoption Of Instagram, October 2013 [CHART]
The number of top brands with an Instagram account has grown to 71 as of Q3 2013, up from 59 at the beginning of February and now rivaling adoption of Google+ (73) and Pinterest (74).
Read MoreValue Of Live Anywhere Pay-TV, October 2013 [CHART]
Among adult pay-TV subscribers who also use a home broadband service, more than 8 in 10 feel that the ability to view live TV channels and programs on any net-connected device would be valuable.
Read MoreFacebook Monthly Mobile Active Users & Ad Revenues, Q3 2012-Q3 2013 [CHART]
Facebook continues to successfully shift to a mobile-oriented platform, with mobile monthly active users (MAUs – 874 million) now comprising almost three-quarters of total MAUs (~1.2 billion), and mobile ad revenue now at 49% of a growing total.
Read MoreRichie Incognito & The Miami Dolphins Hostile Workplace & A Poor PR Pitch – Beyond Social Media Show [VIDEO]
Topics on Beyond Social Media Show:Richie Incognito’s racism & workplace bullying in the Miami Dolphins locker room; Home Depot’s racist Tweet & more!
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