Mobile Marketing
Visual Analytics: Image Characteristics That Drive Use Behavior [VIDEO]
David Erickson discusses findings from visual analytics service Curulate that illustrate how differing image characteristics can drive user behavior on Instagram.
Read MoreSocial Sites Upon Which Agencies Plan To Run Video Ad Campaigns In 2014 [CHART]
Nearly 70% of agency executives planned to advertise on YouTube in 2014, while nearly one-quarter expect to run video ads on Twitter and about one in seven on LinkedIn.
Read MoreHow Social Media Users Find New Brands, Products Or Services, June 2013 [CHART]
Although social media users’ top methods of discovering, researching and keeping in touch with brands vary, they rely heavily on social networks throughout the entire customer life process.
Read MoreSmart Phone Share Of US Mobile Market, October 2011 – September 2013 [CHART]
Smartphone penetration reached 62% of the US mobile subscriber market during the 3-month average ending in September (Q3).
Read MoreHow Internet Users Look For Deals By Income, March 2013 [TABLE]
90% who earned $100,000 to $199,999 “almost always” conducted research for deals and best prices before shopping.
Read MoreTop Email List Growth Tactics, November 2013 [CHART]
Email marketers have a variety of goals in mind when conducting their campaigns, ranging from selling products and services (62%) to generating leads (52%), driving site traffic (51%) and driving brand awareness (51%).
Read MoreImportance Of Screens As Advertising Vehicles, 2013 vs 2016 [CHART]
In 3 years’ time, mobile phones and tablets will be more important advertising screens than the traditional TV.
Read MoreBlue Instagram Photos Attract More Likes [INFOGRAPHIC]
Instagram photos with blue as the main color got the most likes.
Read MoreSocial Media Referral Traffic Trends, September 2012-September 2013 [CHART]
Facebook referred 2.77% of total traffic to Shareaholic’s publisher network from mobile users alone in September.
Read MoreTop Factors Driving Increased Spending On Multi-Screen Campaigns, November 2013 [CHART]
By 2016, 88% of client-side marketers, media sellers and agencies believe that integrated multi-screen campaigns will be very important for effectively delivering a marketing message.
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