Mobile Marketing
How Mothers Will Use Mobile While Holiday Shopping In-Store, October 2013 [CHART]
25% of mothers polled expected to use mobile devices at least half of the time they were shopping at a physical store location during the holiday season.
Read MoreB2B Customer Sales Intelligence, November 2013 [CHART]
B2B enterprises are failing to provide adequate support to their front-line sales forces.
Read MoreLocal Advertising Revenue Shares By Channel, 2013 [CHART]
BIA/Kelsey estimates total advertising spending on local media this year to be $132.7 billion.
Read MoreEmail Click-To-Open Rates By Industry & Device, Q3 2013 [CHART]
Mobile accounted for a majority 52% of email opens in Q3, up from 49% in Q2.
Read MoreMost Engaging Brand Post Types, November 2013 [CHART]
Discounts are the top reason Americans join online brand communities, and they’re also the leading reason why Americans use brands’ mobile applications.
Read MoreDesktop vs. Mobile Email-Driven Purchases, Q3 2013 [CHART]
Mobile devices accounted for 15% of revenues generated through email across 12 tracked industries in Q3.
Read MoreTop 100 Multichannel Retailers’ Mobile Load Times, November 2013 [CHART]
The top multichannel retailers’ sites load on average more quickly on a smart phone than Fortune 100 companies’ sites (3.62 seconds and ~5 seconds, respectively).
Read MoreTime Spent On Sports Sites By Device Type, June 2010 & June 2013 [CHART]
US sports leagues and broadcasters are streaming increasing amounts of content on their broadband and mobile channels.
Read MoreShare Of Mobile Purchases Generated From Marketing Emails By Device, Q3 2013 [CHART]
Most of the orders placed on mobile devices happened on tablets—and more than 99% of tablet purchases occurred on the iPad.
Read MoreShare Of Purchases Generated via Desktop vs Mobile Emails, Q3 2013 [CHART]
15% of all sales volume generated by emails sent through the Yesmail Interactive service were the result of a click on a mobile email.
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