Mobile Marketing
Global Wearable Computer Sales, 2011, 2012 & 2017 [CHART]
Wearable smart device sales worldwide will hit 64.0 million units by 2017, according to research from Berg Insight.
Read MoreUS Retail mCommerce Sales, 2011-2017 [CHART]
By 2017, mobile will account for 26.0% of US retail eCommerce sales (which exclude travel and event tickets), up from 19.0% in 2014.
Read MoreMost Popular Social Messaging Apps, December 2013 [CHART]
Smartphone owners across 5 markets – the US, Brazil, China, South Africa and Indonesia – are more likely to be using social messaging applications on a daily basis than making voice calls, sending texts and emailing.
Read MoreNear-Field Communication Growth, November 2013 [CHART]
The percentage of mobile phone owners in the US who say their device has near-field communications (NFC) technology has doubled since last year.
Read MoreApps Americans Use Regularly, November 2013 [CHART]
Weather apps are regularly used by 46% of Americans, easily topping banking/financial apps (29%), music-related apps (28%) and news apps (25%).
Read MoreTV & Mobile Multitasking Trends, November 2013 [CHART]
60% of smart phone and tablet owners surveyed during Q3 said they used their mobile device while watching TV, up from 52% in Q1.
Read MoreTargeted Ads Influence Over Online Buying, October 2013 [CHART]
Respondents were more likely to indicate that a marketing or advertising channel influenced their buying behavior when they found the messages delivered through that channel to be well targeted to them.
Read MoreAmerican Smart Phone Social Network Users, 2011-2017 [TABLE]
Nearly 100 million US internet users will log on to social networking sites via smartphones at least once per month this year.
Read MoreAmerican Social Network User Demographics By Device, Q2 2013 [TABLE]
Among millennials, rates of smart phone and PC usage of social networks were identical.
Read MoreAmericans Who Have Purchased Products via Computer vs Mobile by Category, September 2013 [CHART]
Though less common, more than half had Completing a purchase via mobile at some point.
Read More