Mobile Marketing
How Companies Integrate On- & Off-Line Customer Experiences, April 2013 [TABLE]
Retailers are lagging in bridging online and offline customer experiences.
Read MoreImportant Elements Of Retailers' Omnichannel Strategy, June 2013 [TABLE]
84% of retailers worldwide said that creating a consistent customer experience across channels was very important.
Read MoreShare Of Time Watched By Video Duration & Device, Q3 2013 [CHART]
Mobile and tablet video plays reached a new high of 15% share of all online video plays during Q3, more than double the share from a year earlier.
Read MoreMobile Ad Spending Growth By Vertical, Q3 2013 [CHART]
The pharmaceutical vertical leading the pack by virtue of an impressive 744% year-over-year increase in spending.
Read MoreDevices Boomers Used To Play Video Games, 2013 [CHART]
Seven in 10 gamers over 50 used a PC to play, while four in 10 used a phone or other mobile device.
Read MoreTop Reasons Tablets Are Not A Preferred Online Shopping Device, March 2013 [CHART]
The tablet checkout process has also been a hindrance to greater eCommerce conversion.
Read MoreUS Apparel & Accessories eCommerce Metrics By Device, Q3 2012 & Q3 2013 [TABLE]
In 2012, tablets for the first time were responsible for a majority of US retail mCommerce sales, and that share will expand further in the coming years.
Read MoremCommerce Spending Amounts, December 2013 [CHART]
65% of mobile media users across 13 developing and developed markets have used their device to purchase goods or services.
Read MoreFacebook Traffic Referral Trends, September 2012 – November 2013 [CHART]
More than 1 in 6 visits to the average publisher came from a Facebook referral.
Read MorePerformance Of CPG Mobile Ads By Distance To Store, Q3 2013 [CHART]
The performance of CPG ads targeted toward people near or in a store did best at middle distances, between 1 and 5 miles.
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