Mobile Marketing
Role Of Consumer Mobile Apps In The Purchase Cycle, October 2013 [CHART]
The highest percentage of execs—31%—said the role of a mobile app during the purchase cycle was to retain customers.
Read MoreCurrent & Future Mobile App Marketing Functions, October 2013 [CHART]
The most common use of mobile apps was to communicate with customers, named by 83% of respondents.
Read MoreMobile App Use Growth By Category, 2013 [CHART]
Mobile application use grew by 115% year-over-year in 2013,
Read MoreGlobal Email Open Share By Access Type, December 2013 [CHART]
More than half of email opens worldwide took place on mobile devices this past holiday season.
Read MoreInterest In Mobile Apps, January 2014 [CHART]
A sizable proportion of consumers from 6 major markets around the world are planning to buy smartphones (52%) and tablets (40%) over the next year.
Read MoreUS Tablet Shipments, 2013 & 2014 [CHART]
CEA predicted that US tablet shipments would reach 89.3 million in 2014. Revenues are expected to increase 3% to hit $27.3 billion.
Read MoreUS Smart Phone Shipments, 2013 & 2014 [CHART]
The US consumer electronics industry’s revenues will rise 2.4% this year to hit an all-time high of $208 billion.
Read MoreAverage Daily Time Spent Playing Mobile Games By Gender, October 2013 [TABLE]
More than three-quarters of time US internet users spent with such content was on mobile, with desktop claiming just 22%.
Read MoreReasons US Smart Phone Owners Play Mobile Games By Gender, October 2013 [VIDEO]
Half of US smart phone owners cited stress relief as their reason for playing smart phone games, the No. 1 response.
Read More10 Hot Job That Didn’t Exist 5 Years Ago [INFOGRAPHIC]
This infographic from LinkedIn highlights the 10 most popular job titles that were nowhere to be found in 2008.
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