Mobile Marketing
A Year In Vines [PRESENTATION]
A retrospective of Vine’s first year.
Read MoreMost Used Mobile Notifications, October 2013 [CHART]
On average, smartphone users had signed up for at least one notification from eight of the 14 categories included in the survey.
Read MoreOverlap Between TV & Brand Tweeters, January 2014 [CHART]
TV tweeters make up 73% of the number of people who tweeted about brands during the study period.
Read MoreRetail Brand Social Adoption By Channel, January 2014 [CHART]
Some 38% of retail brands have already begun using Vine.
Read MoreB2B Mobile Marketing, 2012 & 2013 [CHART]
Just 38.6% of marketers said they currently used mobile in their strategies.
Read MoreOnline Marketing Tactics For Which B2B Marketers Plan To Increase Spending, 2013 & 2014 [VIDEO]
Three-quarters of business-to-business (B2B) marketers planned to up content spending in 2014, and just 1.3% said they would decrease their content budget.
Read MoreGlobal Online Sales Growth & The Decline Of Showrooming, January 2014 [CHART]
While the store is still the retail channel of choice for a large majority of global consumers, it’s losing share to e-commerce at a rapid rate.
Read MoreEvolution Of The Marketing Department [INFOGRAPHIC]
This infographic by Adecco illustrates the changing nature of the marketing department.
Read MoreState Of Mobile Customer Support, January 2014 [CHART]
Two-thirds of customer experience professionals responding to the survey said they already have (33%) or are planning to develop (35%) mobile into an active support channel this year.
Read MoreSmart Phone eCommerce Conversion By Traffic Source, December 2013 [CHART]
Email may account for upwards of 60% of smartphone conversions.
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