Mobile Marketing
Social Media Users In 2013 By Network [INFOGRAPHIC]
This infographic by Mark Taylor illustrates 2013 statistics for Pinterest, Twitter, Facebook, Instagram, Google+ and LinkedIn.
Read MoreTop Secondary Actions After Clicking On A Local Mobile Ad, 2013 [TABLE]
What happens after a mobile users clicks on a locally-targeted ad? Most often, a phone call to the business.
Read MoreMost Important Information On Local Biz Websites, February 2014 [CHART]
2 in 3 American and Canadian consumers indicate that a local business having a website affects their opinion of the business and whether or not to use it.
Read MoreEmail-Driven Orders By Device, Q4 2013 [CHART]
Some 18% of email-driven orders were completed on a mobile device during Q4 2013, up a couple of points from the preceding quarter.
Read MoreIn-Flight Services Airline Passengers Want, December 2013 [CHART]
About half of airline passengers were interested in booking destination-related services while flying.
Read MoreGlobal Airline Execs' Expected Areas Of IT Investment, March 2013 [CHART]
Over 90% of senior airline executives polled worldwide by SITA/Airline Business said their companies had either implemented or were in the process of developing passenger services via digital, personalized customer relationship management or expanding ancillary services programs.
Read MoreNetworks Use By Mid-Sized Companies For Cross-Posting On Twitter, Q4 2013 [CHART]
B2C and B2B marketers are using various social networks to different degrees to share content on Twitter.
Read MoreOnline Adults' Views Of Mobile Marketing, February 2014 [CHART]
About half of online adults feel very (17%) or sometimes (34%) positive about mobile marketing in general,
Read MoreHow Online Channels Influence Shopping, Q2 2013 [TABLE]
Product reviews were the leading digital tool that influenced US internet users to shop at a specific retailer (39%).
Read MoreTwitter User Profile, February 2014 [TABLE]
Twitter’s Q4 earnings report may have disappointed in terms of user growth, but recent survey data suggests that its existing users present attractive targets for marketers.
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