Mobile Marketing
Desktop vs. Mobile eCommerce Generated By Email Marketing, Q4 2013 [CHART]
Mobile email’s share of all opens grew 5% last quarter to claim 55% of the total.
Read MoreAffluent Smart Phone Owners' Mobile Use, February 2014 [TABLE]
Affluent smartphone owners are heavier users of their devices than the typical smartphone owner, particular when it comes to news consumption.
Read MoreSocial Media Millennials Prefer For Brand Communication, November 2013 [CHART]
YouTube overtook Facebook last year as the favorite website among US internet users ages 12 to 19.
Read MoreWebsites Millennials Use Frequently, November 2013 [TABLE]
Nearly three-quarters of 14- to 18-year-olds in the US said they used YouTube Frequently, compared with 60% who said the same for Facebook.
Read MoreWhatsapp [INFOGRAPHIC]
This infographic by Woodpeck3r illustrates the path Whatsapp took to its acquisition by Facebook.
Read MoreMobile Web Users Primary Ways Of Surfing The Web, February 2014 [CHART]
6 in 10 mobile internet users from 14 key markets around the world say they typically go online to surf the web mostly (37%) or exclusively (23%) from their mobile phone.
Read MoreBrands' Facebook & Instagram Integration, December 2013 [TABLE]
Nearly nine in 10 of the brands had both an Instagram and a Facebook account.
Read MorePeople Who Are Engaged With Brands On Social Networks, December 2013 [TABLE]
Interaction rates for Instagram posts made by the 249 prestige brands studied were some 15 times higher than those on Facebook.
Read MoreMost Essential Mobile Tactics For Engagement, February 2014 [CHART]
Mobile applications emerge as the clear winner; they’re not only used by the most respondents (81%), but are considered an essential channel by the largest proportion (38%).
Read More7 Types Of American Smart Phone Users [TABLE]
Experian Marketing Services has released a report segmenting US smartphone owners into 7 groups.
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