Mobile Marketing
Multitainment Devices, November 2013 [CHART]
Three-quarters of US TV viewers were more focused on what was on the tube, even when using a second screen.
Read MoreConsumers’ Most Important Mobile Ad Elements, February 2014 [CHART]
According to a new PricewaterhouseCoopers (PwC) study. In fact, the study finds an unwillingness on the part of respondents to click on ads even when they’re relevant to their interests.
Read MoreGlobal Programmatic Ad Pricing Trends, January 2013 vs January 2014 [CHART]
Social eCPM’s were 24% higher in January 2014 than they were a year earlier.
Read MoreUS Restaurant Mobile Ad Features, Q4 2013 [TABLE]
Nearly half of consumers had tried a new restaurant or menu item based on a mobile ad.
Read MoreMobile Ad Content Most Likely To Convert Restaurant Customers, December 2013 [CHART]
More than one-third of US mobile Wi-Fi users polled said that menu information in a mobile ad was the most likely to influence them to eat at a restaurant.
Read MoreDaily Engagement Rate With Mobile Social Apps Among Android Users, January 2014 [CHART]
Among US Android users polled who had a Facebook app, 63% engaged with the app each day, compared with 36% engagement for those who used WhatsApp.
Read MoreGlobal WhatsApp Users By Region, 2013 [CHART]
More than 200 million people worldwide now use WhatsApp regularly, according to a February 2014 blog post by GlobalWebIndex, and this figure jumped 175% last year.
Read MoreIM App Share Of Mobile Messaging Traffic Worldwide & Revenue, 2018 [CHART]
By 2018, it’s expected that instant messaging apps’ share of mobile messaging traffic worldwide would be 75%, or 63 trillion messages.
Read MoreeCommerce Site Visit Share By Device, Q4 2012-Q4 2013 [CHART]
When it comes to mobile commerce, there continues to be one dominant player: the iPad.
Read MoreTop Email Marketing Tactics Worldwide, February 2014 [CHART]
Just 28% of marketers polled worldwide said their company was optimizing email for mobile devices.
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