Mobile Marketing
African-Americans' Attitudes Toward Advertising, March 2014 [TABLE]
African-American consumers are more likely than the average American to consider a range of advertising types as purchase influencers, while being less likely to rely on word-of-mouth.
Read MoreEllen DeGeneres Oscars Selfie Tweet Reach [ANIMATED HEATMAP]
Watch an animated heatmap of how Ellen DeGeneres’ a-list selfie at the Oscars spread across the world through Twitter.
Read MoreUK Youth Mobile Behaviour, January 2014 [TABLE]
75% of UK child and teen tablet users employed their device in order to learn things.
Read MoreMedia Consumption Channels Used By Hispanics, September 2013 [CHART]
US Hispanic adults watched more than 27 hours of television in the seven days prior to being surveyed in summer 2013, making TV their most popular media type.
Read MoreDevices B2B Decision-Makers Use To Search For & Consume Content, April 2013 [TABLE]
30% of B2B decision-makers around the world consumed B2B content on their tablets.
Read MoreHow B2B Salespeople Use Tablets, January 2014 [CHART]
B2B marketers were most likely to report successfully using tablets in sales to either walk through customer presentations or demo solutions to customers.
Read MoreAmericans' Video Viewing Habits, March 2014 [TABLE]
53% of respondents to the survey agreed that they record live video content in order to skip ads.
Read MoreProducts/Services Bought On Smart Phone By European Shoppers, March 2013 [CHART]
The top categories of products purchased through smart phones included clothes and accessories, books, electronics and appliances, and tickets.
Read MoreTop 5 Reasons For Using Responsive Web Design [INFOGRAPHIC]
This infographic from Genetech illustrates five reasons you should adopt responsive web design.
Read MoreMobile Gamers' In-Game Purchase Behavior [INFOGRAPHIC]
About 50 percent of revenue comes from the top 10 percent of the players who do make purchases.
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