Mobile Marketing
US Media Ad Spending Share By Media, 2012-2018 [CHART]
TV will remain the dominant advertising channel, making up 38.1% of total media spending in 2014.
Read MoreMost Popular Social Networks Among Younger Millennials, March 2014 [CHART]
Some 46% of Americans aged 12-24 claim to have ever used Snapchat, making it a more popular choice for this demographic than Twitter (36%).
Read MoreLeading Smart Phone Activities By UK Travelers, November 2013 [CHART]
Domestic travelers in the UK were more than twice as likely to use their smartphones to find restaurants (60%) than those traveling abroad (29%).
Read MoreUK Travelers' Mobile Phone Status While Traveling, January 2014 [CHART]
When UK travelers visited another EU country, many of them switched off their mobile phones.
Read MoreSmart Phone Share Of American Mobile Subscribers, October 2011 – January 2014 [CHART]
During the 3-month average ending in January 2014, some 66.8% of mobile subscribers in the US owned a smart phone.
Read MoreAverage Number Of Facebook Friends By Age, 2013 vs 2014 [CHART]
Roughly two-thirds of Americans aged 12 and older have a social networking profile, up from 62% last year.
Read MoreImportance Of Integrated Multiscreen Communications, August 2013 [CHART]
Two-thirds of marketers spent up to 25% of their media budget on integrated multiscreen campaigns.
Read MoreNorth American Android Web Traffic By Manufacturer, February 2014 [CHART]
Samsung is the clear winner with 55.5% of all Android traffic. Tied for second is Amazon with 8.2%, which makes only the Kindle Fire Tablet.
Read MoreB2B Marketing & Sales Landscape [INFOGRAPHIC]
This infographic illustrates the B2B marketing and sales landscape so you can identify the right strategies and tactics for your organization.
Read MoreMulti-Device Users & Switching Behavior, March 2014 [TABLE]
6 in 10 online adults in the US and UK use at least 2 devices every day, while one-quarter in the UK and one-fifth in the US use 3 devices daily.
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