Mobile Marketing
US Millennials' Most Influential Advertising Medium, March 2014 [CHART]
Not only are young TV viewers in some cases actually watching more TV, but youth are also most likely to say that TV ads influence the way they perceive and value a brand.
Read MoreMost Important Areas Of Online Marketing Focus, 2012-2014 [CHART]
In 2012, big data wasn’t even in the picture. By 2013, the first year the response was an option, more than one-third of marketers chose it.
Read MoreMost Common Purchases On Mobile Phones, Tablets & PCs, March 2014 [TABLE]
The vast majority of mobile phone and tablet owners have purchased products and services on their devices.
Read MoreMillennial & GenX Multiscreeners' Attitudes Toward Ads, March 2014 [CHART]
Respondents are most likely to have noticed and be receptive to TV ads with links to brands’ websites and to TV ads promoting brands’ mobile applications.
Read MoreNew Mobile Ad Revenue Share Worldwide By Company, 2012-2014 [TABLE]
Google still owns a plurality of the mobile advertising market worldwide, taking a portion of nearly 50% in 2013.
Read MoreGlobal Mobile Online Ad Spending, 2012-2018 [CHART]
Last year, global mobile ad spending increased 105.0% to total $17.96 billion.
Read MoreMillennials' & Xers' Multiscreen Use, March 2014 [CHART]
For young (16-44) multi-screeners in the US, 59% of screen time is spent exclusively with a single device, while the rest is simultaneous screen use.
Read MoreWhen Smart Phone Users Check Email, March 2014 [CHART]
For half of smartphone owners aged 18-39, their phone has become the primary device on which they open their emails.
Read MoreShare Of Online Ad Views By Device & Duration, Q4 2013 [CHART]
One-fifth of long-form digital video ad views took place on a tablet, compared with 4% of short- and medium-form views.
Read MoreShare Of Daily Time Spent With Major Media By UK Adults, 2010-2014 [TABLE]
Online time will reach 1 hour and 52 minutes this year, a mere 4 minutes more than 2013.
Read More