Mobile Marketing
Banking Methods Use By American Millennials, February 2014 [CHART]
88% of US internet users ages 18 to 34 used online banking to pay monthly bills, make deposits and withdraw money.
Read MoreFrench Tablet Users, 2012-2017 [TABLE]
The number of tablet users in France rose less rapidly than the shipments tracked by IDC—yet still climbed by roughly 40%.
Read MoreSmart Connected Device Shipments In France, Q4 2012 & Q4 2013 [TABLE]
In total, 2013 smart connected device shipments in France exceeded 35 million units—a 7.1% year-over-year increase.
Read MoreHow Mobile Apps Improve The March Madness Experience, March 2014 [CHART]
41% of respondents said that mobile apps improved the March Madness experience.
Read MoreAmericans Who Use Mobile Apps Follow March Madness, March 2014 [CHART]
Just over half of US smartphone and tablet users planned to check mobile apps during the workday to keep track of March Madness.
Read MoreMobile Rich Media & Video Ad CTR vs Standard Banners, 2013 [CHART]
Mobile ads that integrated interactive and animated features saw click-through rates (CTRs) multiple times higher than standard banner ads last year across a variety of verticals.
Read MoreTop 5 Twitter Activities Among Mobile Eurpoean Users By Select Countries, November 2013 [TABLE]
Reading posts was the No. 1 mobile Twitter activity in the UK by a long shot, cited by 58% of respondents.
Read MoreEuropean Mobile Twitter Users By Select Countries, November 2013 [CHART]
Eight in 10 UK Twitter users accessed the social network on mobile devices.
Read MoreTop Marketing Objectives For Native Mobile Ads, August 2013 [CHART]
Awareness was the top marketing objective for native mobile ads among US digital marketing professionals.
Read MoreMobile-Only Audiences For Top Online Sites, February 2013-January 2014 [CHART]
Mobile-only visitor counts to leading publishers are growing rapidly, belying the notion that consumers are accessing content from both desktops and mobiles.
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