Mobile Marketing
US Smart Phone Twitter Users, 2012-2018 [TABLE]
eMarketer estimates that 43.2 million US consumers used Twitter monthly last year—or 17.6% of the total internet user population.
Read MoreUS Instagram Users & Penetration, 2012-2016 [CHART]
By the end of this year, almost 25% of US smartphone users will use Instagram on a monthly basis.
Read More7 Definitions Of Real-Time Marketing, March 2014 [CHART]
A recent survey from Econsultancy found respondents claiming an average uplift in conversion rates of 26% from real-time marketing activities.
Read MoreGrowth In US Average Time Spent Using Apps By Category, March 2014 [CHART]
Average time spent in productivity apps is growing rapidly, but from a small base: the average US consumer spent 5 1/2 minutes per day in productivity apps during the Q1 study period.
Read MoreTop Reasons Brits Have Heightened Concern For Online Privacy, December 2013 [CHART]
The top reason for the increase in digital privacy concerns was Businesses Sharing My Personal Information With Other Companies, cited by 60%.
Read MoreEuropean Mobile Users' Change In Trust In Organizations By Type, January 2014 [CHART]
Consumer trust in every sector monitored had fallen more than it had increased in the 12 months leading up to polling.
Read MoreThe Student Marketing Lifecycle [INFOGRAPHIC]
This infographic by Oho illustrates the stages of research a prospective student goes through when deciding which college to attend.
Read MoreFacebook's Oculus Rift Acquisition & Gwyneth Paltrow's Conscious Uncoupling Blog
David Erickson and B.L. Ochman discuss Caribou Coffee’s aggressive upselling; Gwyneth Paltrow’s Conscious Uncoupling & Facebook’s acquisition of Oculus Rift.
Read MoreMost Valuable Data That Goes Unused In Email Marketing, November 2013 [CHART]
Contact data was the most important for marketing success, followed by sales and demographic data.
Read MoreMost Frequently Used Omnichannel Research Sources By Category, March 2014 [TABLE]
Study also finds that the path-to-purchase has shortened to a little more than 2 days, even for higher-ticket items.
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