Mobile Marketing
Tactics That Qualify As Real-Time Marketing, February 2014 [CHART]
Around three-quarters of marketing professionals worldwide defined RTM as personalizing content in response to consumer interactions.
Read MoreUS Device Ownership Trend, 2011-2013 [CHART]
37% of Americans aged 14 and older own a trio of devices – laptop, smartphone and tablet – as of late 2013, up from 26% in late 2012 and 10% the year before.
Read MoreInfluence Over Smart Phone Shoppers' Purchase Decisions, March 2014 [CHART]
Half of the smartphone owners surveyed claiming that search result listings influence their purchase decisions, with ratings and reviews (42%) also a strong factor.
Read MoreChannel ROI Ratings, April 2014 [CHART]
This year, email tops SEO by a slim margin in the eyes of the survey respondents (email marketers who are mostly based in the UK).
Read MoreChannels Norwegians Use For Content Marketing, January 2014 [CHART]
Nearly six in 10 respondents said digital content was an important part of their marketing mix.
Read MoreAmericans' Paid News Subscriptions, February 2014 [CHART]
Just one-quarter of US consumers said that they currently paid for at least one news subscription.
Read MorePreferred News App Content, Smart Phone vs Tablet, December 2013 [CHART]
Getting breaking news via smartphone apps was far more popular than on tablets, likely due to the former being more portable.
Read MoreMost Important News Category For Mobile News App Users, December 2013 [CHART]
42% of US mobile news app users said that breaking news was the most important news app category.
Read MoreGlobal Average Order Value By Social Media Site, Q3 2013 [CHART]
Facebook drove nearly two-thirds of social media visits to Shopify-operated stores and claimed about 85% of all orders from social media—a year-over-year increase of 129%.
Read MoreMost Important Aspects Of Marketing For The Future, March 2014 [CHART]
A plurality 33% of respondents chose personalization, significantly outpacing big data (22%).
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