Mobile Marketing
Mobile Video Ad Benchmarks By Length & Format, April 2014 [CHART]
Completion rates for non-skippable video ads topped 90% for each of the formats measured – linear video (93%); interstitial (92%); and value exchange (97%).
Read MoreUK Average Weekly Mobile Banking Transactions, 2012 & 2013 [CHART]
BBA found that the average number of mobile banking transactions conducted weekly via mobile app more than doubled between 2012 and 2013, from 9.1 million to 18.6 million.
Read MoreMobile Display Ad Effectiveness Grades, March 2014 [CHART]
eMarketer estimates steep growth (82.3%) in the amount spent on mobile display advertising in the US this year.
Read MoreMost Effective & Most Difficult SEO Tactics, April 2014 [CHART]
Almost half of marketers and sales practitioners believe that SEO has become more effective for them over the past year.
Read MoreGlobal Marketing Budget Sentiment By Medium, April 2014 [CHART]
Not surprisingly, digital (excluding mobile) marketing budget expectations have been rapidly increasing throughout the first 4 months of the year, although it’s surprising to see them slightly exceed mobile budget optimism.
Read MoreAd Spending In Sweden By Media, 2013 [TABLE]
Ad spending on daily newspapers dropped 13.4%, and magazines saw a 14.5% decline.
Read MoreWhy Smart Phone & Tablet Owners Exceed Their Data Caps, January 2014 [CHART]
Browsing the internet was the No. 1 reason US smartphone and tablet users had exceeded their data limit.
Read MoreConsumption-Adjusted Ad Spend On Major Media, 2010-2014 [CHART]
US advertisers are projected to spend 7 cents for every hour a US adult spends on connected mobile activities this year.
Read MoreClients' Online Marketing Talent Gaps, April 2014 [CHART]
About half of agencies believe that clients have a major talent gap when it comes to user experience, while another quarter feel that clients have a minor talent gap in this area.
Read MoreFacebook’s Mobile Monthly Users & Ad Revenues, Q3 2012 – Q1 2014 [CHART]
Facebook says it now has more than 1 billion mobile monthly active users to go with WhatsApp’s 500 million users and Instagram’s 200 million.
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