Mobile Marketing
Top Types Of Local Business Searches By Device, January 2014 [CHART]
Consumers are using local search to find business hours, local store addresses, directions to the stores and product availability at nearby shops.
Read MoreTop Mobile Marketing Metrics, May 2014 [CHART]
While only 31% of marketers and agencies ran campaigns or promotions directed at mobile users last year, a slight majority 52% plan to run campaigns specific to mobile users this year.
Read MoreUK Social TV Viewers By Demographic, September 2013 [TABLE]
Nearly two-thirds of UK 16- to 24-year-olds who used Twitter said they never live tweeted about TV programs.
Read MoreUK Multitainment Use By Age, February 2014 [CHART]
Social media usage while watching TV was still a minority activity among older teens and early 20-somethings in the UK.
Read MoreUS Premium Programmatic Ad Spending By Channel, 2013-2017 [TABLE]
Spending on premium programmatic online display advertising will rise 165.4% in the US this year.
Read MoreConsumers' Attitudes Toward Brand Loyalty, May 2014 [TABLE]
Some 59% of consumers say their decision of when a brand becomes a favorite of theirs occurs right after their first purchase or when their service begins.
Read MoreResponsive Design In Email Marketing, Q1 2014 [CHART]
A majority 52% of email opens occurred on a mobile device in Q1.
Read MoreiOS Users' Mobile Site Engagement, February 2014 [CHART]
Direct and search-referred iOS visitors to mobile websites tend to be more engaged than those who are referred by social networks.
Read MoreTypes Of Ads Nordic Residents Most Trust, February 2014 [TABLE]
Around one-third said they trusted ads on mobile phones, and three in 10 said the same for those on social networks.
Read MoreDevices Nordic Citizens Use For Social Media, February 2014 [TABLE]
An average 58% of smartphone owners in the region had their device within reach at least 20 hours per day.
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