Mobile Marketing
US CPG & Consumer Products Online Ad Spending By Channel, 2014 [CHART]
CPG’s share of spending on mobile is on the low end—just 7.9% of total mobile spending—compared with other industries such as retail, financial services and automotive.
Read MoreTop 10 Companies On Instagram, May 2014 [TABLE]
The top 10 Interbrand companies on Instagram (by follower size) are investing more time in the platform and drawing larger audiences, with each of the 10 now enjoying more than 1 million followers.
Read MoreTop Types Of Financial Services & mCommerce Sites Visited By Mobile Italians, November 2013 [TABLE]
Nearly two-thirds (64.1%) of Italy’s mobile phone owners had a smartphone late last year—a gain of 23.5% compared with the same period in 2012.
Read MoreUS Online Ad Spending By Industry & Channel, 2014 [TABLE]
Mobile spending levels were roughly similar across industries, with virtually all sectors committing about one-third of spending to the mobile channel, but there were variations by industry.
Read MoreAir Travelers' Online Behavior [INFOGRAPHIC]
This infographic from Kenshoo illustrates air travelers’ online behaviors.
Read MoreTargeting Techniques Of Mobile Advertisers, Q1 2013 vs Q1 2014 [CHART]
79% of campaigns on the xAd platform used the technique in Q1, up from 58% in the year-earlier period.
Read MoreGlobal Mobile In-App Ad Spending, 2013 & 2018 [CHART]
In January 2014, it predicted that mobile in-app ad spending worldwide would explode from $3.5 billion in 2013 to $16.9 billion by 2018.
Read MoreEngagement & Impact Of Mobile Ads In UK, January 2014 [TABLE]
Because UK mobile internet users spend so much time with apps, it comes as no surprise to learn that in-app ads are the most commonly seen.
Read MoreAverage Number Of Mobile Apps Actively Used By Country, January 2014 [CHART]
The majority of non-voice mobile time is likely being spent with apps rather than the mobile web.
Read MoreWhere Smart Phone Users Search For Local Info, January 2014 [TABLE]
Smart phone searchers were slightly more likely to use their phones to look for local information at home than when they were on the go.
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