Mobile Marketing
French 2014 World Cup Watchers By Device [CHART]
Out of the 57% of internet users in France who said they would follow at least some of the tournament’s games, just 9% planned to use a smartphone to do so.
Read MoreReasons People Watch TV Everywhere, November 2013 [CHART]
Flexibility is the main reason today’s busy, on-the-go consumers are taking advantage of TV Everywhere.
Read MoreMonthly TV Everywhere Videos Viewed By Device, Q1 2013 & Q1 2014 [CHART]
The number of unique TV Everywhere visitors in the US rose 157% between Q1 2013 and Q1 2014 and 49% between Q4 2013 and Q1 2014.
Read MoreTide Culturejacks Game Of Thrones & Google+ Thumbnails Are Going Away [VIDEO]
Episode 54 of the Beyond Social Media show: David Erickson & BL Ochman discuss Tide’s culturejacking of Game of Thrones and Google+’s vanishing thumbnails.
Read MoreMobile Email Benchmarks By Industry, Q1 2014 [CHART]
Half of total email opens occurred on a mobile device in Q1 2014.
Read MoreUK Mobile Social Networkers, 2012-2018 [TABLE]
The boom times for social network adoption in the UK look to be largely over, as new user growth is set to slow to a near standstill by 2018.
Read MoreOnline Shoppers' Preferred Method For Researching & Buying Products, June 2014 [CHART]
Despite the growth of mobile commerce (23% year-over-year in 2013, per comScore), only 1 in 10 respondents prefer to purchase products on mobile devices.
Read MoreOnline Ad Impressions & Actions, Q1 2014 [CHART]
The vast majority of digital marketing spend across display, social, video and mobile was allocated to display ads (83%), which delivered 84% share of actions.
Read MoreUS Online Ad Revenues By Channel, 2013-2018 [CHART]
Mobile ad spending is growing at such a rate that it will soon overtake display advertising to become the second-largest digital advertising channel in the US.
Read MoreAmericans' Sentiments About The World Cup, June 2014 [CHART]
World Cup viewership is expected to set new peaks.
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