Mobile Marketing
Mobile In-App Ad Preferences, March 2014 [CHART]
More than two-thirds of US smartphone owners surveyed said that if they had to see in-app advertising, being offered a reward for viewing or engaging with an ad was their top preference.
Read MoreWays Consumers Want Companies Tell Them About Their Personal Data, April 2014 [CHART]
Just 35% of US internet users thought businesses were transparent enough about how they used personal information.
Read MoreSenior Execs Use Of Smart Phones, June 2014 [CHART]
More than 9 in 10 senior executives own a smart phone used for business.
Read MoreSocial Sites Used By 2014 US High School Grads By Frequency [CHART]
87% of 2014 high school graduates in the US used Facebook, and 61% of them checked their newsfeeds at least once per day.
Read MoreLeBron's Announcement, Amazon Drones & Extreme Selfies [VIDEO]
Episode 55 of the Beyond Social Media show: David Erickson & BL Ochman discuss LeBron James’ deft announcement; Amazon Prime drones & the Extreme Selfie movement.
Read MoreConsumer Trust In Companies' Handling Of Personal Data, June 2014 [CHART]
Only 21% of American adults have a Lot Of Trust in the businesses or companies that they regularly do business with to keep their personal information secure.
Read MoreUK Mobile P2P Payment Users, 2013-2017 [CHART]
Just 2.2 million UK mobile payment users are forecast for 2014, according to Yankee Group—and behind other countries.
Read MoreDemographics Of Denmark Smart Phone Onwers, May 2014 [CHART]
32% of Denmarkians were already using a smartphone to watch TV content.
Read MoreDevices Nordics Use To Watch Video, December 2013 [TABLE]
No more than one in 10 Nordics had either terminated or cut back their cable or satellite TV package in the past year in favor of online services.
Read MoreSpending On Branded Mobile Content, Q1 2014 [CHART]
Still relatively new, branded editorial media on mobile devices is luring consumers in.
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