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Mobile Behavior

Parents' Mobile Content Activities, August 2013 [TABLE]

Nearly seven out of 10 parents in the survey owned a smart phone, 44% had a tablet and 21% an eReader.

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Ages Of Mobilesat Children, August 2013 [CHART]

Nearly two-thirds of adults in the US have distracted or entertained a child 5 years old or younger with a mobile device.

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Popular Mobile Phone Activities, May 2013 [CHART]

9 in 10 American adults own a cell phone as of May, and these adults are using their phones for a variety of activities other than voice calls.

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Cable TV Subscriber Attitudes, September 2013 [TABLE]

The number of TV cord-cutters has been rising more quickly than expected of late, but represented only about 1% of pay-TV subscribers last year.

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Where Gmail Users Open Their Mail, August 2013 [CHART]

54% of Gmail emails were opened on either an iPhone or Android device, and another 9% opened on the iPad.

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Global Email Open Share By Device, August 2013 [CHART]

47% of worldwide emails in August were opened on a mobile device, up 3% from July and an increase of 24% year over year.

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Time Using Tablets By Activity, September 2013 [CHART]

Tablet owners spend half of their device time with entertainment activities such as playing games, reading books, watching live TV or listening to music and radio.

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Time Spent Online By Platform & Content Type, April 2013 [TABLE]

Plenty of online content areas were still firmly rooted in PC use, with the desktop accounting for more than 60% of time spent accessing auto, business, TV, news and sports content.

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Time Spent Online By Platform & Demographic, April 2013 [CHART]

In April 2013, time spent accessing the web on smartphones and tablets surpassed time spent online on the PC by 2 percentage points.

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Consumer Attitudes Toward eCommerce By Demographic, January 2013 [TABLE]

40% of the young men subscribed to the statement, “Ideally, I would buy everything online.”

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