Mobile Behavior
Barcode Scanners By Age, Q3 2011 vs. Q3 2013 [CHART]
During Q3, 34% of mobile barcode scanners were in the 45-54 (19%) or 55+ (15%) age groups.
Read MoreUS Tablet Adoption Rates By Demographic, September 2013 [CHART]
35% of Americans aged 16 and older now own a tablet.
Read MoreUS Mobile Gaming Revenues By Type, 2011-2017 [CHART]
eMarketer estimates the number of US mobile phone gamers will reach 125.9 million in 2013.
Read MoreFastest-Growing Mobile Apps, Q1-Q3 2013 [CHART]
Vine is the year’s fastest-growing mobile application to-date, with its global audience increasing by an estimated 403% from Q1 through Q3 2013.
Read MoreDemographics Of Mobile Banking Users, July 2013 [TABLE]
35% of respondents banked on their mobile phones, with an equal percentage of both men and women doing so.
Read MoreFrequency With Which US Consumers Visit Their Bank's Website vs. Brand Location, July 2013 [CHART]
Nearly three-quarters of US consumers who owned at least one computer, tablet and smart phone visited a banking website or mobile site more than five times per month.
Read MoreUS Tablet Coupon Users, 2012-2015 [CHART]
The number of tablet coupon users grew dramatically in 2012 as tablet usage crossed over to the mainstream market.
Read MoreUS Adult Smart Phone Mobile Coupon Users, 2012-2015 [CHART]
More than 28% of people who own a mobile device redeemed a coupon this year.
Read MoreMobile vs. Desktop Video Engagement Rates, Q3 2013 [CHART]
The average click-through rate (CTR) for video campaigns in Q3 was almost three times higher on smart phones and tablets (13.64%) than on desktops (5.45%).
Read MoreEffect Of eBook Device Ownership On Book Reading, August 2013 [CHART]
Device owners read an average of 18 books per year, compared with 11 among those without gadgets.
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