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Mobile Behavior

Online Product Research Via Computer Or Mobile, September 2013 [CHART]

87.3% liked using their computer for online shopping best, with just 7.4% choosing tablets and 5.3% choosing smart phones.

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How Smart Phone Owners Planned To Use Devices To Shop On Black Friday, October 2013 [CHART]

Nearly half of smart phone owners planned on getting coupons or other discounts via their devices to shop on Black Friday.

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Leading Health-Related Mobile Activities Of Mothers, September 2013 [CHART]

Nearly eight in 10 used a smartphone or tablet to find online health information, while more than half tracked ovulation, pregnancy or childhood development on a web-enabled device.

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Health-Related Online Activities Of American Mothers, September 2013 [CHART]

The most popular health-related online activity was looking up symptoms, which 76% of mothers engaged in.

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Americans Who Are Willing To Pay For Streaming Video By Device, September 2013 [CHART]

More than six in 10 respondents said they would prefer to watch TV or movies on their tablet or smartphone for free with commercials.

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Streaming TV & Movies At Home vs Out Of Home By Device, September 2013 [CHART]

One-quarter of internet users reported using their smartphones to watch streaming TV and movies while on the go, and nearly as many said the same about tablets.

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Mobile Drove A Third Of Cyber Monday Orders In 2013 [CHART]

2013 Cyber Monday was the biggest day in e-commerce history. Online sales rose 18 percent compared to Cyber Monday 2012.

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Smart Phone Owners Mobile Transaction Experiences, November 2013 [CHART]

Some 46% smart phone owners say they have either used or seen someone firsthand use a mobile application that allows the redemption of offers at a retailer or restaurant, up from 40% last year.

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Top Social & Mobile Platforms Among Older Teens, Q3 2013 [CHART]

Facebook remains the most commonly used social platform, with 56% of older teens claiming to have used it in the past month.

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Online Activities Of US Teens, 2012 & 2013 [TABLE]

Fully 87% of American teens said they had sent or received a text message.

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