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Mobile Behavior

How Customers Interact With Top Retailers, January 2014 [CHART]

Consumers were more likely to have viewed a company’s catalog (17%) than to have interacted with the company via social media (3%).

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Why People Don't Use Mobile Banking, June 2013 [CHART]

A lack of trust in mobile phone security is ranked as the top inhibitor to mobile banking adoption.

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Top 10 Smart Phone Properties, November 2013 [CHART]

During the 3-month period ending in November 2013, Amazon Sites enjoyed 72.5% reach among the US smartphone audience (mobile browsing and application usage), up from 65.3% the previous month.

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Email Open Share, December 2013 [CHART]

51% of email opens occurred on a mobile device during December 2013.

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Mobile Share Of Online Shopping Traffic & Sales, Q4 2013 [CHART]

While smart phones far surpassed tablets in online shopping traffic share (21.3% vs. 12.8%) during the fourth quarter, tablets drove 11.5% of all online sales, compared to 5% for smart phones.

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Reasons People Want To Keep Their Smart Phone Data Private By Demographic, October 2013 [TABLE]

Overall, 81.3% of male smart phone users and 80.3% of females said they had reasons for keeping smartphone files private.

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Christmas Day Mobile App Downloads Growth, January 2014 [CHART]

Christmas Day app downloads grew by 91% compared to the first 21 days of December, reaching a record-breaking level.

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Smart Phone Users Who Have Never Downloaded An App…I Know, Right? [TABLE]

Those ages 55 and up were significantly more likely than average to say they never had downloaded an app on their smart phone.

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Hispanic Parents' Mobile Access By Income, December 2013 [CHART]

Among Hispanic parents of 0-8-year-olds, 54% of those with incomes of at least $75,000 per year own an iPad or other tablet.

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US Gaming Market Size By Screen, December 2013 [CHART]

170 million Americans play videogames, and 60% of those gamers spend money doing so, resulting in an estimated $20.5 billion in spending by the end of this year.

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