Mobile Behavior
IM App Share Of Mobile Messaging Traffic Worldwide & Revenue, 2018 [CHART]
By 2018, it’s expected that instant messaging apps’ share of mobile messaging traffic worldwide would be 75%, or 63 trillion messages.
Read MoreeCommerce Site Visit Share By Device, Q4 2012-Q4 2013 [CHART]
When it comes to mobile commerce, there continues to be one dominant player: the iPad.
Read MoreTop Email Marketing Tactics Worldwide, February 2014 [CHART]
Just 28% of marketers polled worldwide said their company was optimizing email for mobile devices.
Read MoreDesktop vs. Mobile eCommerce Generated By Email Marketing, Q4 2013 [CHART]
Mobile email’s share of all opens grew 5% last quarter to claim 55% of the total.
Read MoreAffluent Smart Phone Owners' Mobile Use, February 2014 [TABLE]
Affluent smartphone owners are heavier users of their devices than the typical smartphone owner, particular when it comes to news consumption.
Read MoreWhatsapp [INFOGRAPHIC]
This infographic by Woodpeck3r illustrates the path Whatsapp took to its acquisition by Facebook.
Read MoreMobile Web Users Primary Ways Of Surfing The Web, February 2014 [CHART]
6 in 10 mobile internet users from 14 key markets around the world say they typically go online to surf the web mostly (37%) or exclusively (23%) from their mobile phone.
Read MoreBrands' Facebook & Instagram Integration, December 2013 [TABLE]
Nearly nine in 10 of the brands had both an Instagram and a Facebook account.
Read MoreMost Essential Mobile Tactics For Engagement, February 2014 [CHART]
Mobile applications emerge as the clear winner; they’re not only used by the most respondents (81%), but are considered an essential channel by the largest proportion (38%).
Read More7 Types Of American Smart Phone Users [TABLE]
Experian Marketing Services has released a report segmenting US smartphone owners into 7 groups.
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