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Mobile Behavior

Frequency Of Health & Fitness App Use [CHART]

Chart: Frequency of Health and Fitness App Use

Smartphones are maligned for many things, but they might actually be helping improve the health of at least some users.

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Biometric Device Shipment Growth, 2016-2020 [TABLE]

Table: Biometric Device Shipment Growth - 2016-2020

Nearly two-thirds of smartphones shipped worldwide this year will feature some sort of biometric capability. By 2019, it is estimated all smartphones worldwide will ship with biometric technology embedded in them.

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Consumer Awareness Of Travel Sharing Economy Services [CHART]

Chart: Consumer Awareness Travel Sharing Economy Services

As American adults become more familiar with sharing economy services for travel booking, they’re becoming increasingly likely to use them.

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Gamers Favorite Mobile App Categories By Gender [TABLE]

Chart: Gamers Favorite Mobile App Categories By Gender

Jun Group’s survey found that a slightly higher percentage of females named games as their favorite type of mobile app than did males.

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Frequency Of Mobile Gaming By Gender [CHART]

Chart: Frequency Of Mobile Gaming By Gender

New data suggests that females are playing mobile games at a higher frequency than males in the US.

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Top Media Outlets Posting Video On Instagram [TABLE]

Table: Top Media Posting Video On Instagram 2016 and 2017

Savvy publishers are finding success on Instagram with video, a format the social media platform added to its app back in 2013 in a move that seemed revolutionary at the time.

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Millennials Don't Care About Privacy [CHART]

Chart: Information Millennials Are Comfortable Sharing

Among US smartphone users, Millennials were more amenable to the idea that their smartphones were tracking everything from physical activity to news preferences.

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Most Popular Apps For 18-34 Year-Olds [CHART]

Chart: Most Popular Apps - 18-34 Year-Olds

There’s one app millennials can’t live without, and it’s not Instagram, WhatsApp, or Snapchat.

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Mobile Search Eclipses Desktop Search [INFOGRAPHIC]

Infographic: Mobile vs Desktop Search Traffic

The shift towards mobile disrupts the traditional buyer’s journey by highlighting new opportunities to answer questions faster, buy easier, and find physically proximate resources.

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Millennials' Frequency Of Podcast Listening [CHART]

Chart: Millennials Frequency of Podcast Listening

Millennials aged 18-34 used their smartphone to access both apps and the web for 78 billion minutes in the average week.

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