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Mobile Behavior

Pinterest Mobile Referrals, January 2013 – January 2014 [CHART]

Pinterest’s mobile site is referring more traffic to brands, and those visitors are spending more per order.

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Devices US Hispanics Use For Daily Local Shopping, Q3 2013 [CHART]

Tablets were Hispanics’ preferred device, with 52.5% of respondents reporting they used them daily for local shopping in Q3 2013.

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Retailers Belief In Mobile's Influence Over Consumers’ Purchases, March 2014 [CHART]

Almost half of retailers believe that mobile influences consumers’ purchases more than half of the time.

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Coupon Source Preferences By Generation, March 2014 [CHART]

While Millennials (18-36) are more likely than the average coupon user to prefer receiving online and mobile coupons, they’re equally as receptive to newspaper coupons.

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Time Spent Online By Device, February 2013-January 2014 [CHART]

Americans spent 46.6% of their total internet time with mobile apps, compared to roughly 45.1% spent accessing the internet from a desktop.

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Mobile Behavior By UK Travelers, November 2013 [CHART]

Nearly nine in 10 United Kingdom smart phone owners used their phones to research and plan their vacations.

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Auto Ads That Prompted Consumer Research, May 2013 [CHART]

At the start of the purchase path, mobile, tablet and video ads each laid claim to prompting 34% of buyers to start researching vehicles,

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Americans' Time Spent Online By Device, February 2013-January 2014 [CHART]

Americans spent 46.6% of their total internet time with mobile apps, compared to roughly 45.1% spent accessing the internet from a desktop.

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UK Youth Mobile Behaviour, January 2014 [TABLE]

75% of UK child and teen tablet users employed their device in order to learn things.

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Media Consumption Channels Used By Hispanics, September 2013 [CHART]

US Hispanic adults watched more than 27 hours of television in the seven days prior to being surveyed in summer 2013, making TV their most popular media type.

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